Jurassic World x Profusion
Retailer: Walmart & ProfusionCosmetics.com.
Flight: 06/01/2022-07/30/2022
Social Media Marketing: Our marketing team curated a social media campaign that embraces the distinctiveness of "Jurassic World" and its captivating fusion with beauty and dinosaurs. As a part of the in-house content creation and marketing team, I collaborated with my workmates to devise an engaging media plan to reach beauty and dino enthusiasts. We showcased all products in a creative, visually appealing, and informative way while giving extra attention to video content to maximize the campaign's effectiveness by adapting to the evolving social media landscape.
Influencer Marketing: Collaborated with the in-house design team to create a custom PR box surrounding the Jurassic World theme that included stickers and a brochure with product descriptions. We sent out 100 complimentary PR mailers to a carefully selected group of creators who shared a passion for beauty, lifestyle, or dinosaurs. Each creator was organically and meticulously identified and recruited.
Campaign Results: Thanks to a beautifully designed collection and a strong marketing campaign that was heavily focused on social and digital, the Profusion x Jurassic World collection “broke through the gates” and smashed all historical online sales records for the company. Our FB & IG store saw a 366% increase of sales over the same period the year prior and for the first time the e-commerce online store reached over $100k in a single monthly period –twice. The success of this collection and the reach it had through social media increased our engagement and overall brand awareness.